Emily Washcovick

Bio

As Yelp’s Small Business Expert, Emily is meticulously focused on helping local business owners succeed and grow. Her expertise lies in customer engagement, reputation management, and all things digital marketing. Through speaking engagements and thought leadership, Emily shares industry insights that entrepreneurs in any business category can leverage for the growth and well-being of their businesses. She is also the host of Behind the Review, a podcast from Yelp and Entrepreneur Media, where each episode features conversations with a business owner and a reviewer about the story and lessons behind their interactions.

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Latest

Growing a Business

How This North Carolina Lawn Care Company Earns Customer Loyalty

By prioritizing responsiveness, transparency and efficiency, Sam Speno has cultivated a lawn care business that builds lasting customer relationships.

Growing a Business

She Runs a James Beard Award-Nominated Restaurant. Here's Her 2-Step Process for Hiring the Best Employees.

Krista Cole, who runs Portland, Maine tapas restaurant Sur Lie with chef Mimi Weissenborn, shares hiring tactics that any small business owner can use.

Growing a Business

This CEO's Paint-Your-Own Pottery Business Has 130 Locations — But Anyone Can Use Her Tips for Creating a Customer-First Experience

Color Me Mine CEO Teresa Johnson shares her best tips for engaging with customers and building lasting relationships.

Money & Finance

Expert Strategies to Add to Your Small Business's Playbook This Tax Season

Leaders at nationwide payroll company Gusto explain how small business owners can leverage tax credits, use smart payroll tools and be proactive about compliance changes to avoid penalties and maximize savings.

Growing a Business

The Training (and Business) Philosophy That Sets This Self-Defense Studio Apart

At Nomad Krav Maga, Shane Langwell teaches more than self-defense by helping students strengthen their confidence, resilience and a sense of community that extends beyond the gym.

Growing a Business

What Small Businesses Can Learn from Yelp's Trend Tracker

How Yelp's trend expert helps small businesses thrive by leveraging Yelp Trend Tracker insights, fostering community-focused engagement and embracing data-driven strategies to stay ahead of evolving consumer preferences.

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