Rachel Sterling

Entrepreneur Leadership Network® Contributor

Bio

Rachel Sterling serves as Chief Marketing Officer for Identity Digital where she is focused on expanding impact and driving adoption of their top level domain portfolio. Prior to joining Identity Digital, Rachel held senior marketing positions at Instagram, Twitter and Google.

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Latest

Social Media

Why Gen Z is Ditching Old Online Platforms for More Control

Emerging social media platforms need to keep agency and discoverability top of mind if they are looking to engage and retain Gen Z creators.

Marketing

How to Supercharge Your Brand With Celebrity and Influencer Partnerships

There's nothing quite like the power of celebrity to bring awareness and attention to your products and services. Here are a few pointers for how you can leverage a well-known personality to drive your marketing objectives on just about any budget.

Marketing

6 pasos para una estrategia de contenido simple y efectiva

La palabra "estrategia" puede intimidar, pero no tiene por qué ser así. Sigue estas sencillas pautas para asegurarte de que tu próximo contenido, y todos los que le sigan, reflejen tu marca de manera fiel.

Marketing

6 Steps to a Simple and Effective Content Strategy

Strategy can be an intimidating word, but it doesn't have to be. Follow these simple guidelines to make sure your next piece of content — and every one thereafter — rings true to your brand.

Marketing

Why the Smallest Details Mean the Most in Marketing — And How to Leverage Them

Exceptional marketing happens in the details — here's how brands can use details to pack a punch and boost memorability.

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