Micah Zimmerman

Entrepreneur Staff

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Branding

What Small Business Owners Can Learn From This Multi-Billion-Dollar Beverage Company's Rebrand

BODYARMOR recently rebranded and launched a new marketing campaign, hoping to evolve its message with more clarity, boldness and authenticity. Here are five lessons entrepreneurs can learn from its thinking.

Starting a Business

These Yale Students Raised $3 Million in 14 Days to Build Their 'Anti-Facebook' Startup: 'I Can See My Childhood Self Looking Up to Me.'

Two 21-year-old Yale juniors are changing digital networking with Series, an AI-powered platform backed by $3 million in venture capital.

Recently Edited Content by Micah Zimmerman

Starting a Business

Is Horse Racing the Next Big League? Meet the Founders Betting on It

The National Thoroughbred League, founded by Randall Lane and Bob Daugherty and supported by celebrities like Lamar Jackson and Julius Erving, hopes to modernize horse racing through team competition, media storytelling and fan engagement while prioritizing horse safety and growth.

By Leo Zevin
Thought Leaders

I Trusted AI With Confidential Info — And It Came Back to Haunt Me

The narrative that AI is a "partner" or "co-founder" is seductive but misleading. The reality is that AI is not your friend, lawyer or NDA-bound partner.

By Jonny Caplan
Business Process

Nobody Wants Another Useless AI Tool — Here's What to Build Instead

With so many options flooding the market and customer skepticism at a peak, it's not enough to have AI capabilities. If you're in the AI game, you must also bring value.

By Chris Savage
Employee Experience & Recruiting

Is Remote Work Making Us Lonelier? How Employees Can Break Free with a Support Network

Maintaining genuine connections in a virtual environment can be challenging. Can employees and leaders still foster a sense of belonging amidst the transactional focus of remote work?

By Scott Healy
Thought Leaders

We Are Programming Ourselves into Dysfunction — Why Screens Are Turning Society Rotten

Where did we loose our way, soiling our own doorstep, we elevate media that destroys society, instead of building our dreams of the future.

By Jonny Caplan
Business Process

Why Your Communication Flaws Are Quietly Costing You More Than You Think

Your business doesn't have a communications problem — it has a momentum problem. Missed calls, clunky tools and scattered messages aren't just annoying.

By Trevor Francis

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