Matt Adelmann

Bio

Matt Adelmann is the VP of food and beverage at The Genesis Company, and cofounder of Switchback Foods.

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Latest

Growing a Business

I Was a Buyer for Target and Watched Many Brands Go Bankrupt. Here's the Dark Side of Landing on 10,000 Shelves.

Founders often think about retail benchmarks all wrong. Once they realize their mistake, it's too late.

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