Andrea Olson

Entrepreneur Leadership Network® VIP

Bio

Andrea Olson is a strategist, speaker, author and customer-centricity expert and has served as an outside consultant for EY and McKinsey. She is a visiting lecturer at the University of Iowa’s Tippie College of Business, a TEDx presenter and a TEDx speaker coach.

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Latest

Leadership

Bold Talk, But No Follow-Through? You Might Be Performative With Your Strategy

Executives performing strategic leadership without substance create cynicism, waste resources and undermine organizational effectiveness.

Marketing

Why 'Delighting Customers' is Just Corporate Lip Service

This aspirational statement is more damaging to customer satisfaction and loyalty than you think.

Business Process

How to Stop 'Idea Bombing' Before It Wrecks Your Team's Focus and Productivity

"Idea Bombing" happens when leaders constantly disrupt team priorities with new ideas, causing chaos and hindering productivity. To prevent it, leaders should prioritize transparently, create decision-making buffers, and build a culture focused on execution.

Leadership

Why Great Leaders Embrace Broad Thinking — and How It Transforms Organizations

What leaders think they know can cause narrowed thinking, limiting the ability to solve complex problems.

Marketing

Why Having A Strong Brand Isn't a Luxury — But a Necessity for Business Success

Thomas Edison did not invent the lightbulb. Many people believe he did due to successful branding and narrative-building.

Consultoría

Somos buenos para desear, pero malos para tomar decisiones: Cómo las metas ambiguas y los objetivos limitados descarrilan nuestro éxito

Cuando intentamos alcanzar una meta, perdemos de vista el hecho de que necesitamos hacer concesiones. Las metas no son tan simples como una proclamación; son parte de una estrategia más grande.

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